The success in mobile E-Commerce has led to the creation of mobile apps and platforms in recent times. Users are more comfortable shopping via Mobile App than a Website. Most of the companies are now focusing on improving the end-user experience, offering a robust technology infrastructure via cutting-edge mobile applications for E-Commerce Businesses.
Mobile comprises of around 65% of all E-Commerce transactions worldwide, and this figure is expected to increase further in the years to come. Apparently, there are big opportunities here. The biggest challenge any E-Commerce business would face is to stand out in the competition with a spectacular and interactive app that engages and retains buyers at every level. Zenocraft caters to the needs of clients in developing world-class Mobile Apps for their E-Commerce Businesses. 

Here are some of the essential features that your E-Commerce Mobile App should include to deliver an excellent user experience.

1. Simple Registration Process :
Most of the users don’t like to fill the long forms asking too much information. Make the registration process simple and put supreme required fields for easy action. Users hardly prefer the app which demands too much information for registration.

2. Multiple Payment Options :
It is important to have multiple payment options for users in the checkout. Try to integrate a safe, secure, common and hassle-free payment options in the checkout

3. Simple Navigation :
One of the vital things to consider in the E-Commerce mobile app is the content and screen size. Since the mobile screen has limited space, it is important to ensure that the app and the content do not jam-packed on the device. So, designing a simple and neat layout is crucial. It should deliver seamless navigation and display your brand/products in the most impressive manner. Responsive design is the best solution, which automatically fits into any screen size, and renders an immersive experience.

4. Product Gallery :
A product page is incomplete without a proper product gallery that includes several of the item pictures from different angles. Most of the users hesitate to buy online because they can’t view the product like in a traditional, brick-and-mortar store. Also, you can offer 3D product visualizations where users can spontaneously turn the product around to see it better.

5. Shopping Cart :
A must-have in any online store and e-commerce mobile apps are no exception. By adding a shopping cart, you build a positive user experience and allow users the flexibility they would like while purchasing. A user can add a product to the cart and purchase it later. That way, adding products to the shopping cart once again isn’t necessary, saving users their time.

6. Shipping Options :
You build a positive user experience by allowing users to choose from different shipping options and adding multiple shipping addresses easily. For example, Home address, Work address, etc. The user can see the available shipping options and how much each of them costs (nice-to-have) and the estimated delivery time for each option.

7. Wishlist :
Adding items to Wishlist is something many online shoppers are used to do while browsing their favorite online stores. Users can take advantage of this feature to mark the items they like without having to add them to their shopping cart.

8. Order Summary :
Many online stores provide a short order summary before taking the users to the payment screen. By providing an order summary, they can verify before payment, you eliminate the risk of returns, which take time and money to resolve, affecting the user experience negatively. The user will be able to check whether the order includes all the items they wish to purchase. Also, they can see the total amount to be paid, including the costs of shipping chosen in previous stages.

9. Flash Discounts :
Sales and promotions in mobile shopping apps are just as effective as they are at brick-and-mortar shops. You can easily notify users about upcoming events. This feature would improve the user experience and increase sales at your store as the users would be reminded through notifications on a regular basis about the events where they can get the discounts which would increase the sales.

10. Feedback System :
The importance of having some way for the users to leave feedback about your app is very critical. Whether it is a button or a link to open an email doesn’t matter; the important part is that you give your users a quick way to report bugs and provide suggestions or criticisms. Users will be happy to know that you are open to their feedback and their inputs can shape the future of your app.

11. Push Notifications :
Push notifications are the coolest, easiest, and most effective way to engage users and get them back to your store without any hard work involved. Simply promote your fresh arrivals, discount offers, or offer a discount on products that are left in the cart with push notifications. These notifications encourage immediate action. You can pair up this feature with analytics to see a substantial increase in sales in no time. Experts found that push notifications are likely to receive more response than any other way of promotion like text messages or emails.

12. Social Media Login :
Use Facebook Connect, Instagram, or another single sign-in technology solution to allow your users to use their social media logins to sign in the mobile app (and keep them signed in). This feature would give the user a way to retrieve their username/password or remind them which social network they used when setting up the app.

13. Eliminate too many Clicks :
If you ask users to register, sign up, or fill out forms, be zealous about eliminating every possible click, or tap, from the design. Ask for less information. Conversion rates fall sharply when extra work is required to sign up. This is mistake novice designers make over and over. You have a short window to hook the users, and if they had a bad experience, they won’t try again.

14. Analytics :
Apart from delivering an excellent user experience, the core objective of an E-Commerce mobile app is to earn revenues. Therefore, analytics is an important feature that your app should have. Understanding the user’s behavior and buying patterns on your app is of utmost importance. You can get the information about the user’s behavior from the session time, cost of conversion, click-through rate, and accessing custom fields, all these lead to a higher revenue stream. The data gathered will help inspire improved updates.

15. Product scores and reviews :
The opinions of other users are the driving force of sales today. They help to build your reliability. Therefore, so many online stores allow their users to rate items and add comments where they share their experience of the product. Access to the user rating and comments is priceless for users who want to choose the best product on the market.

An E-Commerce mobile app should aim at providing a robust, user-friendly, and unique experience that makes online shopping a much simpler and seamless process. At the same time, it should include features that drive sales and increase revenues for your business.

Published by : Prathmesh Vyas

Business Manager

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